The logo design process focused on reflecting the artisan nature of the brand while maintaining a clean, modern feel. The wordmark features a script font for the "Colvin Run" to evoke the brand’s traditional, handcrafted roots, while the word "Creamery" is set in a clean sans-serif font for a modern, approachable touch. This combination results in a balanced, timeless logo that speaks to both the rich history and the forward-looking quality of Colvin Run Creamery.